Justin Gardner Consulting
Business Coaches
Justin Gardner Consulting
Riverside House, Tonbridge
# Justin Gardner Consulting
Justin Gardner Consulting is a specialist research consultancy based in Tonbridge that provides evidence-based research studies to public and private sector organisations. The firm focuses exclusively on housing market analysis, demographic research and policy development support.
The business primarily serves local authorities, planning bodies and property developers across England who require robust, credible research to inform housing policies and strategies. JGC has completed Strategic Housing Market Assessments, housing needs surveys and employment land reviews for over 50 local authorities since 2010, with additional research projects spanning a 20-year career across approximately 250 clients.
What distinguishes JGC is the depth of expertise and track record of its founder, Justin Gardner. With a Masters degree in Demography from LSE and senior-level housing research experience spanning three decades, Gardner developed the first formal housing needs assessment model in 1995—methodology still referenced in government guidance today. This technical expertise means JGC delivers sophisticated demographic modelling, interactive scenario planning tools and housing market analysis that larger corporate consultancies cannot match.
The consultancy operates as a lean independent firm, avoiding corporate overheads whilst maintaining the highest research standards. JGC's evidence has been used to support policies and has withstood scrutiny in approximately 30 local authority appeals. The business adopts a collaborative approach, partnering with specialist researchers, planning consultants and market research firms to assemble tailored expert teams for each project.
Justin Gardner Consulting is a specialist research consultancy based in Tonbridge that provides evidence-based research studies to public and private sector organisations. The firm focuses exclusively on housing market analysis, demographic research and policy development support.
The business primarily serves local authorities, planning bodies and property developers across England who require robust, credible research to inform housing policies and strategies. JGC has completed Strategic Housing Market Assessments, housing needs surveys and employment land reviews for over 50 local authorities since 2010, with additional research projects spanning a 20-year career across approximately 250 clients.
What distinguishes JGC is the depth of expertise and track record of its founder, Justin Gardner. With a Masters degree in Demography from LSE and senior-level housing research experience spanning three decades, Gardner developed the first formal housing needs assessment model in 1995—methodology still referenced in government guidance today. This technical expertise means JGC delivers sophisticated demographic modelling, interactive scenario planning tools and housing market analysis that larger corporate consultancies cannot match.
The consultancy operates as a lean independent firm, avoiding corporate overheads whilst maintaining the highest research standards. JGC's evidence has been used to support policies and has withstood scrutiny in approximately 30 local authority appeals. The business adopts a collaborative approach, partnering with specialist researchers, planning consultants and market research firms to assemble tailored expert teams for each project.
Services offered
Strategic Housing Market AssessmentsHousing Requirements Demographic AnalysisHousing Needs SurveysSpecialist Population Housing StudiesStakeholder and Community ConsultationAffordable Housing Viability AssessmentCIL AdviceEmployment Land Reviews