TiggSystems.com
Business Coaches
TiggSystems.com
184 Shepherds Bush Rd, London
# TiggSystems.com Business Description
TiggSystems.com is a London-based independent technology consultancy positioned at the forefront of the addressable TV and video advertising revolution. The firm specialises in guiding organisations through the complexities of programmatic and addressable advertising across television and video platforms—a rapidly evolving landscape where traditional broadcast models meet digital innovation.
The consultancy serves a diverse clientele spanning the entire advertising ecosystem: advertisers seeking to optimise their TV spend through targeted campaigns, agencies navigating programmatic complexities, broadcasters and platform operators building addressable capabilities, publishers monetising video content, and technology providers developing solutions for this space.
What distinguishes TiggSystems is its truly holistic approach. Rather than offering narrow technical implementation or strategic advice in isolation, the firm integrates three critical dimensions: commercial structures that align business models with addressable opportunities, programmatic strategies that maximise campaign effectiveness, and technical deployments that ensure seamless platform integration. This integrated perspective addresses the fundamental challenge in addressable TV—that success requires simultaneous alignment of business strategy, marketing approach, and technical infrastructure.
The consultancy brings deep expertise to a market still finding its footing, where many organisations lack internal knowledge of how addressable TV fundamentally differs from both traditional broadcasting and digital advertising. TiggSystems fills this knowledge gap with practical, implementation-focused guidance rather than theoretical frameworks.
TiggSystems.com is a London-based independent technology consultancy positioned at the forefront of the addressable TV and video advertising revolution. The firm specialises in guiding organisations through the complexities of programmatic and addressable advertising across television and video platforms—a rapidly evolving landscape where traditional broadcast models meet digital innovation.
The consultancy serves a diverse clientele spanning the entire advertising ecosystem: advertisers seeking to optimise their TV spend through targeted campaigns, agencies navigating programmatic complexities, broadcasters and platform operators building addressable capabilities, publishers monetising video content, and technology providers developing solutions for this space.
What distinguishes TiggSystems is its truly holistic approach. Rather than offering narrow technical implementation or strategic advice in isolation, the firm integrates three critical dimensions: commercial structures that align business models with addressable opportunities, programmatic strategies that maximise campaign effectiveness, and technical deployments that ensure seamless platform integration. This integrated perspective addresses the fundamental challenge in addressable TV—that success requires simultaneous alignment of business strategy, marketing approach, and technical infrastructure.
The consultancy brings deep expertise to a market still finding its footing, where many organisations lack internal knowledge of how addressable TV fundamentally differs from both traditional broadcasting and digital advertising. TiggSystems fills this knowledge gap with practical, implementation-focused guidance rather than theoretical frameworks.
Services offered
Commercial strategy consultancyProgrammatic advertising strategyTechnical deployment planningPlatform integration advisoryAddressable TV implementationCross-channel campaign optimisationVendor selection and evaluationTraining and capability building