Exceedity®
Business Coaches
Exceedity®
Willoughby House, Stamford
# Exceedity® - Business Description
Exceedity is a board-level advisory partnership firm based in Stamford that specialises in scaling ambitious founders and their businesses. Rather than operating as traditional consultants, Exceedity embeds directly at board level, functioning as Non-Executive Directors who take genuine ownership in their partners' success.
The firm serves growth-stage founders and entrepreneurs who need strategic guidance beyond standard consulting. Their leadership team—founded by Glen Richardson (previously of Fruugo and The Range) and Claire Astbury (Create Better Group, acquired by Dr. Oetker)—brings substantial operational and exit experience to every engagement.
What distinguishes Exceedity is their AI-first approach to growth combined with genuinely aligned incentives. Rather than charging traditional fees, they structure compensation through equity or deferred payment arrangements, ensuring their success is directly tied to their partners' success. This creates a fundamentally different dynamic than conventional advisory relationships.
Their model addresses a specific gap in the founder support ecosystem: the need for experienced, credible board-level partners who understand scaling challenges and can apply contemporary growth methodologies. By embedding at board level rather than operating as external advisors, they integrate directly into decision-making processes and strategic planning.
The firm targets founders seeking to move beyond incremental growth toward transformational scale, combining strategic guidance, operational excellence, and technology-enabled growth tactics.
Exceedity is a board-level advisory partnership firm based in Stamford that specialises in scaling ambitious founders and their businesses. Rather than operating as traditional consultants, Exceedity embeds directly at board level, functioning as Non-Executive Directors who take genuine ownership in their partners' success.
The firm serves growth-stage founders and entrepreneurs who need strategic guidance beyond standard consulting. Their leadership team—founded by Glen Richardson (previously of Fruugo and The Range) and Claire Astbury (Create Better Group, acquired by Dr. Oetker)—brings substantial operational and exit experience to every engagement.
What distinguishes Exceedity is their AI-first approach to growth combined with genuinely aligned incentives. Rather than charging traditional fees, they structure compensation through equity or deferred payment arrangements, ensuring their success is directly tied to their partners' success. This creates a fundamentally different dynamic than conventional advisory relationships.
Their model addresses a specific gap in the founder support ecosystem: the need for experienced, credible board-level partners who understand scaling challenges and can apply contemporary growth methodologies. By embedding at board level rather than operating as external advisors, they integrate directly into decision-making processes and strategic planning.
The firm targets founders seeking to move beyond incremental growth toward transformational scale, combining strategic guidance, operational excellence, and technology-enabled growth tactics.
Services offered
Board-level advisoryAI-first growth strategyEquity-aligned partnershipsStrategic scalingFinancial modellingGrowth accelerationOperational optimisationExit strategy planning