# eatbigfish

eatbigfish is a strategic consultancy based in London that specialises in helping challenger brands and ambitious companies grow in competitive markets. Rather than serving established market leaders, they focus exclusively on businesses that need to differentiate themselves and carve out distinctive positions against larger incumbents.

The firm combines strategic expertise with integrated delivery capabilities, offering clients both the intellectual framework for challenger positioning and the hands-on team capacity to execute it. Their approach centres on developing bold, distinctive strategies that help underdogs compete effectively by identifying unconventional angles and market opportunities that larger competitors often overlook.

Their client roster demonstrates significant reach across diverse sectors—ranging from FMCG giants like Kraft Heinz and Coca-Cola to premium hospitality (Four Seasons), financial services (HSBC), pharmaceutical (Novo Nordisk), food retail (Pret), and audio streaming (Audible). This breadth suggests their challenger methodology translates across industries, whether helping established brands reinvent themselves or supporting genuinely smaller players entering crowded categories.

What distinguishes eatbigfish is their explicit focus on the "challenger" mindset rather than conventional consulting. They understand that underdog positioning requires different thinking—not scaling incumbent playbooks, but developing asymmetrical strategies that leverage agility and distinctiveness. Their tagline—"Challenger strategy + A team united and ready to deliver"—emphasises both strategic thinking and execution capability, positioning them as partners who don't just advise but actively help bring strategies to life.