# Cite

Cite is a Leicester-based brand strategy and digital experience consultancy specialising in solving communication challenges for complex organisations. They work with businesses where conveying value through multiple brands, divisions, or service lines creates inherent complexity.

The agency takes a systematic approach to untangling messy brand landscapes, aligning strategy, user experience, and campaigns into coherent narratives. Their methodology helps large enterprises break through barriers created by organisational complexity, whether that's managing multiple global divisions, distinguishing between sub-brands, or creating unified digital identities across disparate business units.

Their portfolio reveals their sweet spot: enterprises like Knauf, DHL, Weidmann, and LINK where the challenge isn't merely aesthetic but structural. They generated an £85 million pipeline for Knauf from a £60,000 investment, connected three global divisions at Weidmann through unified digital identity, and steered DHL away from customer confusion toward a coherent brand story.

What distinguishes Cite is their focus on the intersection where brand strategy meets user experience and commercial outcomes. Rather than treating these as separate disciplines, they integrate them systematically. They don't just create prettier brands—they solve business problems rooted in organisational complexity. Their "Get Untangled" framework positions them as specialists in clarity for businesses where simple solutions won't work.