George Shaef Consulting Ltd
Business Coaches
George Shaef Consulting Ltd
4 Vincent Cl, Bromley
# George Shaef Consulting Ltd
George Shaef Consulting Ltd is a London-based consultancy specialising in facilitating Sino-UK business relationships. Founded by Yuhui Wu (George Why), a seasoned professional with over a decade's experience in public relations, tourism, education and event management, the firm leverages deep networks and market knowledge to bridge opportunities between British and Chinese enterprises.
The company primarily serves Chinese corporations, local government bodies and universities seeking to establish UK market presence, alongside British businesses exploring Chinese partnerships. Their client base spans multinational firms to educational institutions pursuing international collaboration.
George Shaef distinguishes itself through its specialised focus on the China-UK corridor, offering insider understanding of bilateral business culture and regulatory landscapes. Rather than generalised consulting, they provide hands-on support with tangible outcomes—organising factory visits, coordinating investment seminars and arranging executive networking events across the UK. Their track record includes successful conferences at prestigious venues including Imperial College London and Sheffield universities.
The firm's integrated service model combines event logistics with strategic PR and educational partnership development, ensuring clients receive coordinated support rather than fragmented services. This end-to-end approach, combined with genuine on-ground relationships in both markets and fluency in navigating cultural differences, enables George Shaef to deliver measurable business outcomes for clients navigating cross-border expansion and investment.
George Shaef Consulting Ltd is a London-based consultancy specialising in facilitating Sino-UK business relationships. Founded by Yuhui Wu (George Why), a seasoned professional with over a decade's experience in public relations, tourism, education and event management, the firm leverages deep networks and market knowledge to bridge opportunities between British and Chinese enterprises.
The company primarily serves Chinese corporations, local government bodies and universities seeking to establish UK market presence, alongside British businesses exploring Chinese partnerships. Their client base spans multinational firms to educational institutions pursuing international collaboration.
George Shaef distinguishes itself through its specialised focus on the China-UK corridor, offering insider understanding of bilateral business culture and regulatory landscapes. Rather than generalised consulting, they provide hands-on support with tangible outcomes—organising factory visits, coordinating investment seminars and arranging executive networking events across the UK. Their track record includes successful conferences at prestigious venues including Imperial College London and Sheffield universities.
The firm's integrated service model combines event logistics with strategic PR and educational partnership development, ensuring clients receive coordinated support rather than fragmented services. This end-to-end approach, combined with genuine on-ground relationships in both markets and fluency in navigating cultural differences, enables George Shaef to deliver measurable business outcomes for clients navigating cross-border expansion and investment.
Services offered
Event organisation and managementBusiness trip coordinationVenue finding and selectionPR and communications strategyEducation cooperation and partnershipsInvestment seminar organisationConference and training event managementUK market entry consultation