# Profiling Choices

Profiling Choices is an online profiling tool based in Haywards Heath that helps individuals and organisations understand preferred working styles and behaviours. The platform assesses six key dimensions—Freedom, Form, Comply, Command, Performance and People—to create detailed insight into how people work alone and collaboratively.

The business serves three distinct markets. Recruiters use Profiling Choices to gain deeper understanding of candidates, enabling more accurate selection decisions and better job-fit outcomes. Trainers leverage the platform as a revenue-generating tool for delivering team development and individual reflection sessions, supported by comprehensive trainer packs. Individuals use the service for self-discovery, identifying roles and environments where they'll thrive.

What sets Profiling Choices apart is its accessibility and commercial flexibility. There are no licensing fees, meaning trainers and recruiters can begin reselling and delivering assessments within minutes of registration. The simple, no-nonsense approach strips away complexity whilst delivering actionable insights through clear, visual reports.

The platform has proven credibility, having worked with notable organisations including Colas, Essex County Council and Sussex Coast College Hastings. Users can trial the system through a free demo test and review sample reports before committing, reducing adoption friction. The combination of straightforward implementation, immediate usability, and absence of ongoing licensing costs makes Profiling Choices an attractive alternative to traditional psychometric tools.