# Prisset Advisory Ltd

Prisset Advisory is a London-based advisory firm specialising in alternative investments, serving as a trusted strategic partner to global investment managers, institutional investors and corporations since 2014. The firm operates across three distinct client segments with tailored expertise.

For alternative investment managers (GPs), Prisset provides fundraising support, strategic advice and portfolio solutions including liquidity arrangements, recapitalisations and carve-outs across private equity, real estate, private credit and infrastructure. They work exclusively across Western Europe and North America.

Institutional investors (LPs)—ranging from family offices and funds of funds to sovereign wealth funds and pension schemes—benefit from bespoke deal flow access, strategic portfolio advisory and curated investment opportunities in low-risk jurisdictions worldwide.

For corporates, particularly micro, small and mid-cap public companies, Prisset delivers investor relations programmes, corporate access initiatives and multi-channel marketing strategies. They possess particular depth in the natural resources sector, supporting companies across the mining lifecycle in precious metals, energy metals, base metals and strategic minerals. Private companies receive similar support through structured business development including equity, debt, royalties and joint venture arrangements.

What distinguishes Prisset is their unwavering focus on long-term relationships built on loyalty and discretion. Their team-based, customised approach prioritises depth over breadth, concentrating exclusively on alternative investments rather than diversifying broadly. Having completed deals exceeding $1MM and serving 1+ clients since inception, they combine genuine sector expertise with proven execution capability.