# yet2 - Business Description

yet2 is an open innovation and technology scouting consultancy based in Nottingham that helps organisations navigate the complex landscape of emerging technologies and external innovation. They specialise in identifying, evaluating and integrating cutting-edge solutions from outside their clients' organisations, enabling businesses to stay competitive in rapidly evolving markets.

The firm serves established companies and enterprises across various industries who need structured approaches to innovation but lack the internal resources or expertise to effectively scout and evaluate external technologies. Their core strength lies in bridging the gap between what organisations need and the innovations available in the wider ecosystem.

yet2 distinguishes itself through a dual-timeline approach to technology scouting. Their Near-Term Topic-Specific Scouting delivers rapid, focused intelligence on particular technologies or startups through anonymous outreach, enabling swift decision-making. Conversely, their Long-Term Technology Scouting & Strategy service provides forward-looking foresight, helping clients anticipate industry shifts before competitors do.

What sets them apart is their holistic consulting model. Beyond scouting, they offer Open Innovation Consulting that includes direct deal facilitation and comprehensive training programmes, ensuring client teams develop genuine capability in managing external innovation. This combination of intelligence gathering, strategic guidance and capability building positions yet2 as more than just researchers—they're genuine partners in driving organisational innovation maturity and competitive advantage.