E2EURO CONSULTING LTD
Business Coaches
E2EURO CONSULTING LTD
Technology House, Manchester
# E2EURO CONSULTING LTD
E2EURO Consulting is a specialist advisory firm registered in Manchester that helps Chinese cross-border e-commerce sellers navigate the complexities of selling into European markets. Founded by Michael Han in 2015, the firm combines deep expertise in European logistics, taxation and legal compliance with practical knowledge of third-party platforms including Amazon, eBay and Cdiscount.
The company primarily serves Chinese exporters and e-commerce businesses struggling with European regulatory frameworks, VAT obligations and operational challenges. They provide comprehensive solutions spanning tax planning, legal compliance, banking setup, logistics coordination and platform management. Their particular strength lies in multi-jurisdictional tax strategy across England, France and Germany—a capability typically reserved for major international firms like KPMG.
What distinguishes E2EURO is their insider perspective on both Chinese seller pain points and European market requirements. Rather than generic consulting, they offer practical problem-solving rooted in years of trade experience: VAT registration and compliance, UK bank account setup for overseas sellers, customs clearance assistance, and brand protection support. The firm maintains partnerships with reputable European warehouses, logistics providers and legal practices, enabling end-to-end service delivery.
Michael Han's personal brand—through their WeChat channel "老狼观跨境"—provides clients with timely, authoritative insights on regulatory changes and market developments. This combination of strategic guidance, local partnerships and real-time market intelligence makes E2EURO a trusted resource for Chinese businesses scaling operations across Europe.
E2EURO Consulting is a specialist advisory firm registered in Manchester that helps Chinese cross-border e-commerce sellers navigate the complexities of selling into European markets. Founded by Michael Han in 2015, the firm combines deep expertise in European logistics, taxation and legal compliance with practical knowledge of third-party platforms including Amazon, eBay and Cdiscount.
The company primarily serves Chinese exporters and e-commerce businesses struggling with European regulatory frameworks, VAT obligations and operational challenges. They provide comprehensive solutions spanning tax planning, legal compliance, banking setup, logistics coordination and platform management. Their particular strength lies in multi-jurisdictional tax strategy across England, France and Germany—a capability typically reserved for major international firms like KPMG.
What distinguishes E2EURO is their insider perspective on both Chinese seller pain points and European market requirements. Rather than generic consulting, they offer practical problem-solving rooted in years of trade experience: VAT registration and compliance, UK bank account setup for overseas sellers, customs clearance assistance, and brand protection support. The firm maintains partnerships with reputable European warehouses, logistics providers and legal practices, enabling end-to-end service delivery.
Michael Han's personal brand—through their WeChat channel "老狼观跨境"—provides clients with timely, authoritative insights on regulatory changes and market developments. This combination of strategic guidance, local partnerships and real-time market intelligence makes E2EURO a trusted resource for Chinese businesses scaling operations across Europe.
Services offered
UK VAT registration and complianceMulti-country tax solutions (UK/France/Germany)Legal support and trademark protectionUK bank account setupCustoms clearance and logistics coordinationOverseas warehouse recommendationsFBA and platform optimisationBrand reputation management