# Drive45 Business Description

Drive45 is a digital stock management platform based in High Peak that helps used car retailers optimise their vehicle inventory and maximise profitability. The business addresses a critical pain point in automotive retail: the substantial daily costs associated with holding used vehicle stock.

The platform enables dealers to create and implement bespoke stocking policies tailored to their specific business objectives. By providing real-time visibility into individual vehicle metrics and company-wide stock performance, Drive45 empowers retailers to actively manage stock age, reduce holding costs and improve capital efficiency. The solution works particularly well for retailer groups managing large used car inventories, where even modest reductions in average days in stock translate to significant financial gains.

What distinguishes Drive45 is its pragmatic approach to ROI. Rather than imposing a one-size-fits-all system, the platform adapts to individual business models and is designed to become self-funding quickly through improved stock turnover and reduced carrying costs. The emphasis on measurement—"if it's not measured it's not managed"—reflects a data-driven philosophy that helps retailers understand their true daily stock holding expenses and track improvements systematically.

Operating in partnership with Auto Trader, Drive45 serves independent and multi-site used car dealers who recognise that active stock control is essential for surviving in today's competitive retail environment. The low-cost entry point and rapid payback period make it accessible to retailers of various sizes seeking tangible improvements in their used car profitability.