Four by Four Consultancy
Business Coaches
Four by Four Consultancy
6D, Brighton
# Four by Four Consultancy
Four by Four Consultancy is a leadership development and executive coaching firm founded in 1989, pioneering both practices in the UK when they were virtually unrecognised in the business landscape. Based in Brighton, the consultancy specialises in transformational leadership development and personal coaching, working with individuals and organisations across all levels.
The business serves business owners, senior executives, managers, and employees seeking meaningful change. Whether clients feel stuck in their careers, facing organisational challenges, or exploring new directions—from career transitions to launching ventures—Four by Four Consultancy provides tailored support.
What distinguishes this consultancy is Helen Guinness's four decades of hands-on experience designing bespoke programmes for multinational clients across the UK and internationally. Rather than applying generic solutions, she conducts deep listening to understand each client's unique circumstances and organisational culture. Her approach combines transformational coaching methodology with practical, accessible delivery and genuine humour.
Helen's track record includes steering organisations through major growth challenges, guiding culture change initiatives, and coaching senior executives towards their next leadership level. Her multicultural background informs a sophisticated understanding of diverse working environments and what drives successful workforces.
The philosophy is distinctly empowering: Helen facilitates direction whilst ownership remains entirely with the client. She challenges assumptions to help individuals and organisations reconnect with their integrity and unlock their potential—making the development process engaging, rewarding, and genuinely transformative.
Four by Four Consultancy is a leadership development and executive coaching firm founded in 1989, pioneering both practices in the UK when they were virtually unrecognised in the business landscape. Based in Brighton, the consultancy specialises in transformational leadership development and personal coaching, working with individuals and organisations across all levels.
The business serves business owners, senior executives, managers, and employees seeking meaningful change. Whether clients feel stuck in their careers, facing organisational challenges, or exploring new directions—from career transitions to launching ventures—Four by Four Consultancy provides tailored support.
What distinguishes this consultancy is Helen Guinness's four decades of hands-on experience designing bespoke programmes for multinational clients across the UK and internationally. Rather than applying generic solutions, she conducts deep listening to understand each client's unique circumstances and organisational culture. Her approach combines transformational coaching methodology with practical, accessible delivery and genuine humour.
Helen's track record includes steering organisations through major growth challenges, guiding culture change initiatives, and coaching senior executives towards their next leadership level. Her multicultural background informs a sophisticated understanding of diverse working environments and what drives successful workforces.
The philosophy is distinctly empowering: Helen facilitates direction whilst ownership remains entirely with the client. She challenges assumptions to help individuals and organisations reconnect with their integrity and unlock their potential—making the development process engaging, rewarding, and genuinely transformative.
Services offered
Executive coachingLeadership development programmesOrganisational culture changeTeam developmentPersonal career coachingBespoke tailored consultingManagement developmentTransformational coaching for senior leaders