Maxima Associates
Business Coaches
Maxima Associates
House |, Hampton
# Maxima Associates
Maxima Associates is a Hampton-based business improvement and consulting firm that takes a 360-degree approach to organisational development. Led by founder Zarina Naqvi, the company specialises in diagnosing operational challenges and delivering practical solutions tailored to the specific sector and maturity of each client.
The firm serves three distinct markets. For SMEs, they work with established businesses that have hit a growth plateau, providing structured diagnosis through to implementation support whilst maintaining cost discipline. In the public sector and charities, they import commercial expertise and entrepreneurial thinking to traditionally non-commercial organisations, whilst leveraging sector connections to strengthen fundraising efforts. For consultants across all sectors, they provide a comprehensive development pathway from entry-level training through to Chartered Management Consultant accreditation—the pinnacle of consulting qualifications.
What distinguishes Maxima Associates is their blend of rigorous credentials and pragmatic delivery. Holding qualifications including CMC (Chartered Management Consultant), CMI, and ISO consultant trainer status, they bring international standards to their work. They serve as preferred training partner for Capita Consulting's Chartered Management Consulting Award programme, validating their expertise. The company combines formal business training with one-to-one mentoring and peer networking, addressing gaps in both established and emerging professionals' development. Rather than one-size-fits-all solutions, they tailor interventions to address genuine business needs, positioning themselves as trusted advisors and non-executive partners rather than transactional service providers.
Maxima Associates is a Hampton-based business improvement and consulting firm that takes a 360-degree approach to organisational development. Led by founder Zarina Naqvi, the company specialises in diagnosing operational challenges and delivering practical solutions tailored to the specific sector and maturity of each client.
The firm serves three distinct markets. For SMEs, they work with established businesses that have hit a growth plateau, providing structured diagnosis through to implementation support whilst maintaining cost discipline. In the public sector and charities, they import commercial expertise and entrepreneurial thinking to traditionally non-commercial organisations, whilst leveraging sector connections to strengthen fundraising efforts. For consultants across all sectors, they provide a comprehensive development pathway from entry-level training through to Chartered Management Consultant accreditation—the pinnacle of consulting qualifications.
What distinguishes Maxima Associates is their blend of rigorous credentials and pragmatic delivery. Holding qualifications including CMC (Chartered Management Consultant), CMI, and ISO consultant trainer status, they bring international standards to their work. They serve as preferred training partner for Capita Consulting's Chartered Management Consulting Award programme, validating their expertise. The company combines formal business training with one-to-one mentoring and peer networking, addressing gaps in both established and emerging professionals' development. Rather than one-size-fits-all solutions, they tailor interventions to address genuine business needs, positioning themselves as trusted advisors and non-executive partners rather than transactional service providers.
Services offered
Business diagnosis and strategySME operational improvementPublic sector commercialisationCharity fundraising supportManagement consultant trainingChartered Management Consultant accreditation supportLeadership developmentOne-to-one mentoring and coaching