The Turnaround Director
Business Coaches
The Turnaround Director
83, Richmond
# The Turnaround Director
The Turnaround Director (trading as Fortitude London) is a specialist business transformation consultancy founded by Simon R Jones, a Fellow Chartered Accountant with over 25 years' experience in corporate restructuring and financial recovery. Based in Richmond, the firm works exclusively with high-profile businesses facing significant, revenue-impacting challenges.
The business serves boards, lenders, and shareholders of organisations in financial distress or operational crisis, providing expert guidance and implementing sustainable solutions across three core areas: interim management to bridge knowledge gaps during transitions; turnaround implementation for businesses requiring financial stabilisation and operational recovery; and change management programmes that drive sustainable growth through people-centric transformation.
What distinguishes The Turnaround Director is the founder's exceptional credentials and track record. Simon combines Harvard Business School education with ICAEW fellowship, PRINCE2 certification, and active membership in the Institute for Turnaround. He's trusted by institutional stakeholders precisely because he delivers measurable results in high-pressure environments—orchestrating complex acquisitions, securing difficult funding solutions, and executing restructuring strategies that preserve enterprise value.
The firm's philosophy—"We deliver change. Change brings opportunity"—reflects a pragmatic, decisive approach grounded in integrity. Rather than offering generic consulting, The Turnaround Director applies deep sector expertise and proven methodologies to tackle complex corporate crises, restoring businesses to financial stability and long-term viability.
The Turnaround Director (trading as Fortitude London) is a specialist business transformation consultancy founded by Simon R Jones, a Fellow Chartered Accountant with over 25 years' experience in corporate restructuring and financial recovery. Based in Richmond, the firm works exclusively with high-profile businesses facing significant, revenue-impacting challenges.
The business serves boards, lenders, and shareholders of organisations in financial distress or operational crisis, providing expert guidance and implementing sustainable solutions across three core areas: interim management to bridge knowledge gaps during transitions; turnaround implementation for businesses requiring financial stabilisation and operational recovery; and change management programmes that drive sustainable growth through people-centric transformation.
What distinguishes The Turnaround Director is the founder's exceptional credentials and track record. Simon combines Harvard Business School education with ICAEW fellowship, PRINCE2 certification, and active membership in the Institute for Turnaround. He's trusted by institutional stakeholders precisely because he delivers measurable results in high-pressure environments—orchestrating complex acquisitions, securing difficult funding solutions, and executing restructuring strategies that preserve enterprise value.
The firm's philosophy—"We deliver change. Change brings opportunity"—reflects a pragmatic, decisive approach grounded in integrity. Rather than offering generic consulting, The Turnaround Director applies deep sector expertise and proven methodologies to tackle complex corporate crises, restoring businesses to financial stability and long-term viability.
Services offered
Interim managementTurnaround restructuringBusiness transformationFinancial recovery planningCorporate restructuring strategyChange managementStakeholder negotiationCrisis leadership advisory