# Hawthorn Business Group

Hawthorn Business Group is a sales training and business development consultancy based in Edinburgh, led by Brendan Walsh, a specialist in sales training, consulting and selling expertise. The firm works with businesses seeking to increase sales revenue, grow profits and improve overall performance to attract investment.

The company serves sales teams, sales managers and business leaders across various industries who recognise that their current sales approaches aren't delivering optimal results. They work with organisations where there's a significant gap between what salespeople believe they're delivering and what customers actually experience.

What sets Hawthorn apart is their focus on behavioural change rather than surface-level training delivery. While many can run a standard sales training programme, Brendan and his team concentrate on creating long-term, sustainable changes to how people actually sell. They work in partnership with clients and sales managers to embed new selling behaviours that lead to more effective, profitable sales outcomes.

The business offers three core service areas: tailored sales training with personalised coaching to unlock sales team potential; sales management training that equips managers with leadership skills and performance improvement techniques; and a Leadership Academy programme designed to align management practices with broader business vision and strategy.

Their approach is underpinned by real-world insight—citing research showing 80% of salespeople believe they sell to customer needs, yet 80% of customers disagree—identifying a critical perception gap that Hawthorn helps organisations bridge.