# Blue52 Consulting Ltd

Blue52 is a Cheltenham-based sales consulting firm specialising in driving sustainable business growth for PLCs and SMEs across all sectors. Founded by Steve Chuter, a seasoned sales growth specialist with 25+ years in senior commercial leadership roles at major corporations including Whitbread, IMI Cornelius and Grafton PLC, the firm transforms underperforming sales operations into high-performing engines of growth.

The business serves organisations struggling with sales effectiveness, multi-site management challenges and leadership development gaps. They work across B2B and B2C landscapes, from manufacturing and FMCG to hospitality, construction and retail showrooms.

What sets Blue52 apart is their pragmatic, results-driven approach. Rather than delivering theoretical frameworks, Chuter develops practical, rapidly implementable solutions rooted in real commercial experience. The firm only accepts projects where they're genuinely confident of delivering measurable performance improvements—a commitment backed by case studies and client references. Their methodology focuses on understanding business culture, stakeholder engagement and converting corporate strategy into actionable, sales-accountable initiatives.

Blue52 brings distinctive expertise in embedding "explicit operational standards" across multi-site operations, having successfully led sales teams exceeding 200 people across UK and European territories. They're also licensed practitioners of Continue & Begin Fast Coaching and Meerkat Selling methodologies, ensuring coaching and training interventions create lasting behavioural change rather than fleeting workshop impacts.