partofthe play
Business Coaches
partofthe play
56A Poland St, London
# Part of the Play
Part of the Play is a London-based game development studio operating under the trading name Jello Games, specialising in the creation and distribution of hyper-casual mobile games. The company serves a global audience of mobile gamers aged 18 and above, though select titles accommodate younger players with parental consent (minimum age 13).
The studio focuses on developing accessible, engaging games designed for casual play sessions, targeting users who seek quick entertainment experiences on their smartphones and tablets. Their player base demonstrates a strong skew towards adult users, indicating a mature and engaged audience.
What distinguishes Part of the Play is their commitment to transparent data practices and player privacy protection. In an industry often criticised for opaque data collection, they provide clear communication about how personal information is handled, explicitly allowing players to opt out of data collection with full transparency about any gameplay consequences. Their privacy policy demonstrates a player-first approach, with a dedicated data privacy manager and straightforward contact channels for user concerns.
The company maintains high security standards for data protection and complies with UK data protection regulations. They also show particular conscientiousness regarding child safety, implementing precautions to prevent unauthorised minor access to age-restricted content and offering parent support when necessary. This combination of quality game development with genuine privacy protection sets them apart in the competitive mobile gaming market, appealing to privacy-conscious players who value ethical gaming practices.
Part of the Play is a London-based game development studio operating under the trading name Jello Games, specialising in the creation and distribution of hyper-casual mobile games. The company serves a global audience of mobile gamers aged 18 and above, though select titles accommodate younger players with parental consent (minimum age 13).
The studio focuses on developing accessible, engaging games designed for casual play sessions, targeting users who seek quick entertainment experiences on their smartphones and tablets. Their player base demonstrates a strong skew towards adult users, indicating a mature and engaged audience.
What distinguishes Part of the Play is their commitment to transparent data practices and player privacy protection. In an industry often criticised for opaque data collection, they provide clear communication about how personal information is handled, explicitly allowing players to opt out of data collection with full transparency about any gameplay consequences. Their privacy policy demonstrates a player-first approach, with a dedicated data privacy manager and straightforward contact channels for user concerns.
The company maintains high security standards for data protection and complies with UK data protection regulations. They also show particular conscientiousness regarding child safety, implementing precautions to prevent unauthorised minor access to age-restricted content and offering parent support when necessary. This combination of quality game development with genuine privacy protection sets them apart in the competitive mobile gaming market, appealing to privacy-conscious players who value ethical gaming practices.
Services offered
Mobile game developmentHyper-casual game publishingPlayer account managementMarketing communicationsData privacy complianceSocial channel engagementPromotional campaignsGame downloads and distribution