Cherry
Business Coaches
Cherry
80-90 Paul St, London
# Cherry Business Consulting
Cherry is a London-based new business consultancy founded in 2004 that specialises in helping advertising and creative agencies win new clients and develop their business development capabilities. They work exclusively with agencies, embedding themselves within teams to drive strategic growth tailored to each client's unique needs and market position.
The firm serves creative agencies of varying sizes that recognise gaps in their new business function or lack in-house expertise. Rather than applying a one-size-fits-all approach, Cherry diagnoses specific skill gaps and works as an extension of the agency's team to address them.
What distinguishes Cherry is their philosophy of "Remarkably Decent New Business"—a commitment to ethical, principled business development rooted in reciprocity and genuine relationship-building. This isn't superficial branding; it's fundamental to their methodology. They prioritise long-term value creation for agencies over short-term wins, treating clients with integrity and going beyond contractual obligations.
Their approach combines strategic thinking with customer-centric practices, recognising that sustainable new business growth stems from understanding client needs deeply rather than pursuing vanity metrics. With co-founders Katie and Lucy leading the charge from their Paul Street office, Cherry has built credibility by genuinely listening to agencies' challenges and delivering measurable results through thoughtful, values-driven consultation.
Cherry is a London-based new business consultancy founded in 2004 that specialises in helping advertising and creative agencies win new clients and develop their business development capabilities. They work exclusively with agencies, embedding themselves within teams to drive strategic growth tailored to each client's unique needs and market position.
The firm serves creative agencies of varying sizes that recognise gaps in their new business function or lack in-house expertise. Rather than applying a one-size-fits-all approach, Cherry diagnoses specific skill gaps and works as an extension of the agency's team to address them.
What distinguishes Cherry is their philosophy of "Remarkably Decent New Business"—a commitment to ethical, principled business development rooted in reciprocity and genuine relationship-building. This isn't superficial branding; it's fundamental to their methodology. They prioritise long-term value creation for agencies over short-term wins, treating clients with integrity and going beyond contractual obligations.
Their approach combines strategic thinking with customer-centric practices, recognising that sustainable new business growth stems from understanding client needs deeply rather than pursuing vanity metrics. With co-founders Katie and Lucy leading the charge from their Paul Street office, Cherry has built credibility by genuinely listening to agencies' challenges and delivering measurable results through thoughtful, values-driven consultation.
Services offered
New business strategy developmentIn-house team embeddingSales capability buildingPitch preparation and trainingClient relationship managementMarket analysis and positioningBusiness development trainingGrowth planning